Defying the odds: ΒιΆΉΒγΑΔ recognized for growing enrollment by β€˜Chronicle of Higher Education’

President James Herbert

The ΒιΆΉΒγΑΔ was featured in a case study about enrollment by the Chronicle of Higher Education. The case study, titled, β€œ,” was part of a November 2019 special report from the Chronicle on the looming enrollment crisis among colleges and universities.

The case study describes how ΒιΆΉΒγΑΔ is facing some of the most challenging demographics in higher education, with Maine having the nation’s oldest population and the state’s high school graduation rates continuing to fall. It points out that despite those challenges, the university welcomed one of its largest undergraduate classes in 2019. President James Herbert described his strategy of promoting ΒιΆΉΒγΑΔ’s health profession programs, which have traditionally been its core strengths, while building on other market-aligned programs. β€œWe had promoted ourselves as a health-sciences university,” Herbert said, β€œand I found that narrative to be far too limiting.”

The article goes on to describe how the university’s marine programs have expanded, with new offerings in marine affairs, marine entrepreneurship, and a professional science masters in Ocean Food Systems. It also discussed increased enrollment in neuroscience, animal behavior and business. Vice President for University Admissions Scott Steinberg explained how ΒιΆΉΒγΑΔ’s online division has been another factor in the institution’s growth. β€œOne of the reasons for ΒιΆΉΒγΑΔ’s recruitment and overall success is our diversified enrollment portfolio,” he said.

President Herbert told the Chronicle that ΒιΆΉΒγΑΔ’s spirit of nimbleness and message of distinctiveness will help ΒιΆΉΒγΑΔ continue to attract students from a wider demographic area in the future. β€œI’m optimistic, and I think it’s likely to continue, but we’re not resting on our laurels.”

Read more about ΒιΆΉΒγΑΔ’s strategic plan, β€œOur World, Our Future.”

Vice President for University Admissions Scott Steinberg
Vice President for University Admissions Scott Steinberg